Disney had it’s work cut out for it marketing their new undertaking. As noted in my previous article, the world had been hearing about Walt Disney’s great unfinished project, the Experimental Prototype Community of Tomorrow, since before his death in 1966. Since then, Walt Disney World had been operating to great success, and planning a living model “city of the future” had fallen by the wayside. In it’s place, Disney instead decided to build a second theme park within it’s Florida property, albeit one that would be aimed at a more mature audience than either the Magic Kingdom or Disneyland. Resembling a sort of permanent world’s fair, EPCOT Center was to be focused on examining real-world issues and starting conversations about the future of the human race - a far less whimsical theme than they’d ever attempted before. But how to present this concept to the world? The route Disney chose is an interesting one - to state plainly that the new park was in fact the true culmination of their founder’s last and greatest dream. At best, one could suggest that branding EPCOT Center as Walt’s baby was somewhat problematic, and at worst say that it was an outright lie. Nevertheless, Disney’s marketing machine proudly rolled out images of a sun-drenched Spaceship Earth (the 18-story geosphere that serves as the park’s central icon - it’s castle, if you will)(and no, I will not refer to it as “that giant golf ball”) with proclamations that “Walt Disney’s EPCOT Center” would be opening soon, heralding the early beginning of the 21st century.
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| Say cheese! Now get back to work... |
Disney’s difficult and specific task is set out in their hour-long Opening Celebration special, transmitted October 23rd, 1982 - 21 days after the official opening day, but the evening before it’s splashy dedication ceremony. Following the introduction described above, the show dives right into it’s complicated mission statement - in song form, no less! Backed by the gleaming and freshly flowered entrance plaza, Danny Kaye, arms spread wide, belts out a show-stopper entitled “Hooray for the 21st Century.” All about history being made before your eyes, and making numerous mentions of “the culmination … of one man’s imagination,” the number does some heavy lifting in relating Walt’s original “city of tomorrow” concept to the freshly-minted park previewed on-screen. Intercut with generous footage of concept art, Imagineers at work, and construction crews working feverishly to get everything completed in time (it wouldn’t be a Disney theme park if everything was quite ready for opening, after all,) it also contains a number of spoken-word asides in which Kaye specifically spells out much of what Disney wanted to emphasize about EPCOT Center. Disney has Kaye throw all of their cards on the table with the following proclamation:
“Just so there’s no confusion: EPCOT Center is located in the center of EPCOT. And EPCOT Center is made up of two parts, which is Future World and The World Showcase. It's 2.5 miles from The Magic Kingdom, which is also part of EPCOT, which is what the entire 2,700 acre area known as the Experimental Prototype Community of Tomorrow, or EPCOT, or Walt Disney World is called - hehe ... just so there's no confusion!"So there you have it - Disney enlists a beloved celebrity to break the news that Walt’s E.P.C.O.T. already exists to a national viewing audience - half as a state of mind, half as the already-functioning “Vacation Kingdom” in which their new park, EPCOT Center, is located at the center of. Even 35 years after the fact, this zig-zagging bit of spin gives me a headache.
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| I want YOU to listen to me sing a lot! |
Following this dizzying start, Kaye is seen walking across an expanse of lawn (EPCOT Center’s numerous lawn and garden spaces resembling nothing less than an extremely well-maintained college campus) under the shadow of Spaceship Earth. He’s soon joined by astronaut Alan Shepard, and the two settle upon a bench to discuss mankind’s possible future out in space. This special is wasting no time in getting into the nitty-gritty of EPCOT’s futurism. After Shepard says farewell, his spot on the bench is immediately filled by 7 year-old Drew Barrymore (“one of the first actresses to meet E.T. personally, and a national delight,” Kaye informs us,) decked out in pink Osh-Kosh overalls and matching hair-ribbons. After some “adorable” back-and-forth about what it’ll be like to live in the future (Kaye: “In the future, you might be going to Mars high school!” Barrymore: “Do they give homework?”,) we are treated to another musical interlude, this song all about Future World - and the hopes and dreams of the past that can be played out in the future.
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| The cuteness! |
Like many of the montages in this special, clips from several different pavilions and attractions are shown all at once, without context as to what we’re being shown. However, unlike 1971’s Grand Opening of Walt Disney World (where previews of Magic Kingdom’s attractions were sidelined for variety show-style musical routines,) Disney’s goal here is to portray the concepts of EPCOT Center, rather than preview it’s rides specifically.
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| We have a T-Rex! |
The closest we get to a straight-ahead preview is when country singer Roy Clark is recruited to give a quick rundown of the trio of attractions featured in the Kraft-sponsored Land pavilion (the Listen to the Land boat ride, Kitchen Kabaret animatronic revue, and a dull-as-paint film titled Symbiosis,) before serenading a boat-full of backup singers to a twangy rendition of “This Land is Your Land.” Clark is also introduced to Dr. Carl Hodges, director of the environmental research lab at the University of Arizona and consultant to the agriculture-based pavilion, who regales viewers with a brief summary of all the under-utilized foodstuffs available on Earth that could aid in vanquishing world hunger. Clark replies by asking the “Doc” if it’s possible to grow an olive with the martini already inside. Yuk yuk.
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| Roy Clark and the Mom-Jeans Gang |
The tone of this program is somewhat more serious than previous specials (Kaye and Clark’s rib-ticklers notwithstanding,) but that’s not to say that it’s without it’s fair share of whimsy - far from it, actually. While Mickey, Goofy and their pals are nowhere to be seen (something that would be utterly unthinkable to today’s Disney company,) Kaye and Barrymore are briefly introduced to EPCOT’s pair of specially-created mascots, the jolly ginger-bearded Dreamfinder and his little purple dragon, Figment. Though their attraction, Journey Into Imagination, wouldn't be open until early the next year (Imagineers, led by living legend Tony Baxter, couldn’t quite get the complex attraction working in time for opening day, natch,) we are given a taste of the fanciful attraction which would go on to be one of the most popular, if not the single most popular, attraction in the park (before it was unceremoniously removed in 1998.)
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| 35 Years and still moving t-shirts, baby! |
We're also introduced to a talking robot named SICO (pronounced ‘say-ko’, like the watch,) who is seen trundling through the Communicore pavilion (the “Comm” was supposed to stand for COMMunity or COMMunication, but the pavilion is mostly recalled for it's look at COMputers) and flirting with another talking automaton, the fondly remembered SMRT-1 (pronounced ‘smart one’ - geddit?) A brief excerpt:
“Hi cutie ...” SICO blurps as he rolls up to the squat purple SMRT-1, “do you live around here?”
“Sure do!” SMRT-1 chirps back, “Work here, too! Right in the Communicore!”
“Wow. Isn’t that kind of a big job for such a little robot?” SICO intones, condescendingly.
“I take a very short lunch hour.” SMRT-1 zings back.
After more of this robotic “Hepburn and Tracy” banter, our look at Future World is wrapped up with a montage showcasing the “computer magic” used to run the park. This brief sequence, accompanied by a memorably sprightly synthesizer score, is absolutely wonderful. A blur of blinking lights, spinning dials, speeding monorail trains and gleaming EPCOT Center buildings, it was later isolated and ran during commercial breaks on The Disney Channel, enchanting a generation of ‘80s kids who had no idea it originally came from a television special (I've linked it here, in case you don't want to sit through the entire special.)
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| SMRT-1 Joins the growing list of robots alleging harassment by SICO |
Next up is a look at the back-half of the park, the food-and-drink-heavy World Showcase. In what I can only describe as an astoundingly good bit of camera work on the part of the TV crew, the shot pans along with Danny Kaye as he departs Future World, Spaceship Earth already tiny behind him, and approaches the World Showcase lagoon. From this viewpoint, the lagoon (and the park itself) seems to stretch on for miles. In no other film, video or photographic record have I seen the incredible scale of EPCOT captured as well as it was in this one incidental shot, so I couldn’t help but mention it here.
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| Where's the bathroom!? |
Anyhow, Kaye introduces several of the young members of Disney’s International Fellowship Program in a silly pre-recorded bit where they mistake him for a baggage-handler at Orlando International Airport. Naturally this features a tie-in with Eastern Airlines, the now-defunct “official airline of Walt Disney World.” Another musical number, extolling the virtues of the “world showcase of the fellowship of man” follows, in which quick scenes are presented of the various nation-pavilions (Mexico, China, Germany, Italy, Japan, the US, France, the United Kingdom and Canada - Morocco and Norway are still a few years off,) along with an appearance by the “World Showcase Dolls.” These original walk-around characters, essentially scaled-up, big-headed “dollies” decked out in the traditional dress of multiple countries, were adapted from similar characters that featured on floats in Magic Kingdom’s bicentennial parade a few years earlier. While I can go along with just about any of the eccentricities from EPCOT’s early years, these dead-eyed giants are just a tad too creepy for me. I’d say future guests were better off being photographed with “Kimono Minnie” and “Royal Mountie Pooh.”
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| Danny Kaye flees the Valley of the Dolls |
Following a quick look at The American Adventure (the “host nation” of the World Showcase and a massive Animatronic and large-format film extravaganza that has surprisingly never received the attention it deserves,) Kaye touches base with Roots author Alex Haley. Haley, who’s encountered while randomly standing in the middle of the promenade, shows off a model of the Equatorial Africa pavilion “coming next year." It would’ve featured performers and cuisines from several African nations, as well as something referred to as a “sound safari.” This exhibit, along with other promised pavilions such as Spain and Israel, sadly never came to be. Perhaps it’s just as well in this case since, following the opening of Animal Kingdom in 1998, any other representation of an African township likely would've paled in comparison.
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| Anyone wanna play with my model? Hellooo? |
Singer and apparent Aqua Net addict Marie Osmond then treats us to some behind-the-scenes footage of Disney film crews hauling their Circle-Vision cameras throughout China, as they are granted access to many never-before-caught-on-western-film locations (such as Beijing’s Forbidden City) for the Wonders of China presentation. But not before we are treated to yet another musical number!
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| Ch-Ch-Ch-China! |
Osmond belts out a medley of songs that begins with Tim Hardin’s “Sing a Simple Song of Freedom” (or as she sings it, “Freeeeheeeheeeheeheeheeeeeeheeedom”) and just gets brassier from there. Though the program is stuffed with songs, this in the only one that I felt was out of place, or at least served little purpose beyond a bit of “variety show” distraction. It’s almost as if World Showcase’s purpose (to give a small sampling of other cultures - not, as cynics have suggested, to replace actual world travel) was much simpler to get across than that of Future World, and so this portion of the show had to be padded out more. I guess it should be no surprise at this point that this special was produced by Smith-Hemion Productions, who were behind 1971’s Grand Opening of Walt Disney World and several far worse Disney specials we’ll get around to in the future (and, as I failed to point out in that article, they were also the production company behind the beyond-infamous Star Wars Holiday Special from 1978 - yep, that's right.) All things considered, then, this combination of Disney's aspirations of futurism and Smith-Hemion's more frivolous tendencies result in what may be their best partnership.
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| A little bit country? Now that's a country I'd like to visit - am I right fellas? Huh? |
As night falls on EPCOT Center, Danny Kaye returns to his park bench below a now colorfully illuminated Spaceship Earth, for a discussion with author and journalist Eric Sevareid. Sevareid takes the opportunity to read an excerpt from his touching memorial to Walt Disney, originally read as part of his CBS newscast on December 15, 1966 (“He was an original - not just an American original, but an original, period. He was a happy accident, one of the happiest this century has experienced…”) to further tie the ghost of Walt to this massive new enterprise. Sevareid continues with his observations of EPCOT Center itself, noting that it’s “designed as information, instruction and inspiration … a permanent, tangible monument to real life and humanity.” These may be the best and most succinct words I’ve heard used to describe the magnificent achievement Disney managed to create within it’s swampy municipality.
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| Entertain, Inform, and Inspire |
In our third and final article on EPCOT Center, we’ll take a look at the legacy this wholly unique place has left, and how it’s successes and failures lead Disney (and perhaps popular culture itself) into unexpected new directions. Until then, as Danny Kaye conducts the All-American College Band and the West Point Choir in a stirring medley of “My Country, ‘Tis of Thee” and “This Is My Country” against the shimmering backdrop of the Fountain of Nations, let us look back in admiration at the creation of a place so forward-looking that once, however briefly, held enough mythic power to begin the 21st century 18 years ahead of schedule.
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